those were the days when we joked about signs outside IT companies, "trespassers will be recruited", now we've taken recruitment to a whole new level. nothing could quite get as desperate as this. nothing yet. much like a huge trawler slowly making its way through the deep seas. most of what is caught are fresh fish but then also snared are unsuspecting dolphins and seals.
where do we go next? hand out pamphlets and ask them to read it aloud? hold an accent mimcry contest (yeah, its called neutralization in some parts of the world) and hand out employment forms (with first pay check) as prizes? something tells me this is a mere warm-up session.
The Nano was unveiled today in India and has been creating tidal waves across the globe. reactions range from admiration to sarcasm laced jealousy. Tata Motors has received it all.
a little background about this car to crank us up a bit... its been called (cliched) the 'People's Car' - VW must've let out a yawn too many already. but then, VW has come a long way now and with its customers acting pricey, so have its cars. but then, thats what the nano is for... the masses who care two hoots to exclusivity and frills - just the basics. a set of wheels for the light-pocketed middle class family of 3/4. one would rather risk their lives balancing themselves on a 2-wheeler than be fleeced by the autorickshaws or minced in the city bus. its really that simple. get them onto something relatively safer. replace the bike with a car. if you look at it, thats one mean feat to achieve. safety, efficiency and mobility in a $2500 package.
but not all look at it that way. the New York Times blogsite writes a rather harmless article but the readers' comments make it interesting. ranging from an overly swollen sense of desi pride to cribs of accelerated global warming and substandard products.
i think its time we cleared some smoke here. mostly by americans or supporters of the american auto industry, they are only quick to pass judgements that a cheaper car meant drop in quality and safety standards - a family casket on wheels, throwing caution to the wind. that would be akin to buying a cheap airticket and expect to be air-dropped from a coast-to-coast airline. wonder why no one has thought of that yet... real cheap tickets. as a bonus, keep the parachute! a cheaper car means a more polluting vehicle. little do people know that BS II had more stringent norms than that of euro 3, now BS III is at par with euro 4 norms and the Nano conforms to both. excessive pollution eh? more than the sputtering 2-wheeler it intends to replace?
and of all the people, the americans complain about this cheap car will only add to the congestion and pollution on the roads - more hazardous emissions, faster global warming. and they feel thanks to all this happening in the developing countries, the "poor" souls in developed countries have to pay higher taxes, environment protection fees and the like to offset this avalanche! now i am all for the butterfly effect and all that, but isnt this theory a little too far fetched? for a country holding a report card like this i must say, some cheek! 5% of the global population contributing to 45% of global vehicular pollution. did i hear someone talk about rising pollution in the east?
for someone who would rather travel cross-country in a 20mpg car burning 15 gallons of fuel than be caught dead in a 50mpg car, should i refer you some books on commonsense? or math rather? take your pick sir. those who inherently travel alone to work are now waking up from their deep slumber to notice rising gas prices. carpool is still an alien concept. and somehow asking their colleagues living in the same neighbourhood doesnt occur to them. they need a 1-800 number to share-a-ride! throw in a dedicated carpool lane to indulge them. never have i seen a populace been so enticed to exhibit common sense!
let not our desi readers be given a clean chit either. one of us gets rather creative in his views... a passionate gujju he comes across clarifies the etymology for the Nano. its got nothing to do with apple's namesake - its नानो which is gujarati for "small" :) and there is this other lady who would rather have Mr. Tata do something for the environment now that he already has done it for humankind. whats wrong with you starting the movement lady? dont see any point in starting the movement yourself? some say a mass transport system is what the world needs and not a cheaper car to add to the clamour. point taken and agreed it adds to the clamour, but it also gets that many 2-wheelers off the road. there's only so much space a car could squeeze into that 2/3 bikes would've otherwise!
to my fellow "orkutters" who were on the receiving end of these software bots on orkut, let lose on them by friends/acquaintances/remotely distant contacts/products of forced amnesia.
wishing on an occasion couldnt get any more impersonal. paper cards gave way to ecards. people said if you cant sign it how is it personal? turn in your graves purists! mass scraping is here. so you now are greeted by blokes from school whom you wished you never met ever again in their lifetime (but accept their "friend invite" just to be polite). pleasantly surprised to hear from them? yeah, right!
so you pick one of these codes put in your greetings and lo & behold! you just sent your wishes to everyone. including the ones you didnt know existed on your list. as dubya would say, "which is a good thing!" you are spreading smiles across the world (under breaths of frustrated groans) but thats so impersonal. and bots, as they are meant to be, become more intelligent (but smarter? naah. they have limits you see) they now pick your first name and you have a "personalised" greeting. what does it make of those who use nicknames or for someone like AFKAP? ;)