Friday, March 18, 2005

the american beauty

beauty is skin deep. yeah, sure. tell that to my boots! look around you. go to a restaurant, a drug store, a shopping mall. who would you find at the counter? a male? probably yes, provided he looks and/or talks like a female. it doesnt take a while to get a hang of people's priorities here. its obvious how pleasant it is to have a lady walk up to you, take your order, help you select your footwear/attire, or even give you directions.

in a land where first impressions mean a coup or the boot, one ought to know better. switch on the tv and you find infinite ads on anti-aging creams, slimming tablets and what have you. magic wands that would make the mirror change its face the next time you stand in front of it. did you know that your teeth grind each other when you are fast asleep!? well, scientists here know that and marketers have jackets that prevent you from gnashing your teeth while you fight your fiends in dreamsville. what would you call this? a cosmetic or a health solution?

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